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Hiring Trends in Sales and Marketing for H2 2025

Published December 22, 2025

In the second half of 2025, the hiring landscape has shifted significantly, with a notable emphasis on sales and marketing roles that directly impact company performance. This trend reflects a broader strategy among companies to prioritize experienced and high-caliber talent capable of delivering immediate results, particularly in the manufacturing and IT sectors.

According to a recent analysis by Business People, the manufacturing industry accounted for 36.9% of job postings, despite a continuous decline in employment over the past 17 months. This resurgence is attributed to the demand for specialized professionals in high-value manufacturing fields like semiconductors. Meanwhile, the IT sector maintained a steady 21.0% share of job postings, focusing on enhancing operational stability and security rather than just digital transformation.

Interestingly, the retail and consumer goods sectors saw a dramatic 65% increase in job postings in July, driven by seasonal promotions and the rise of e-commerce. As companies adapt to changing consumer behaviors, the demand for sales and marketing professionals remains robust, highlighting the critical role these positions play in navigating market dynamics.

As we look ahead, the question remains: how will these hiring trends evolve in response to ongoing technological advancements and shifting consumer preferences?

Original source: http://www.worktoday.co.kr/news/articleView.html?idxno=78973

  • Hiring Trends
  • Sales
  • Marketing
  • 2025

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